VOV Masterclass: L&D Strategies from the Marketing Playbook

L&D-toppers Mike Taylor en Bianca Bauman (VS) geven in november/ december een exclusieve masterclass van acht sessies verspreid over vier weken. Ze gaan hierbij in op wat L&D kan leren van marketing. Reken op een inspirerende masterclass vol tips & tricks!



Wat er op het programma staat vertellen Mike en Bianca graag zelf:

"Whether you're a learning professional or a marketer, you're competing for the same thing: attention. Without it, you can't get people to think and act in new ways. There's one big difference, though. Marketers have been much more successful. Savvy marketers understand that tapping into the psychology of emotions sparks engagement in today's hyper-distracted world. That's a mindset learning professionals need now more than ever before.

In this hands-on workshop, you'll get an introduction to the marketing tools and techniques you can use to enhance any L&D project or strategy. You'll look at real-world learning programs from a new perspective and learn how L&D can tap into the benefits of content marketing, campaigns, insightful analytics, and other proven marketing techniques. You'll also get started using these approaches yourself, including crafting a content strategy for your learning programs, building learning-focused drip campaigns, designing polished graphics to support your learning programs, building a personalized curation system, and more. By the end of this workshop, you'll have built valuable practical experience applying time-tested strategies marketers have been using for years to capture attention and spur people to action.

In this workshop, you will learn:

How marketers speak to the lizard brain and why you should, too
How to create outstanding learning experiences using learner personas and learner journeys
Techniques for building a custom content strategy for your organization, enabling you to rethink your learning programs
Ways to create attention-grabbing, professional-quality marketing visuals and videos
How to build automated, learning-focused drip campaigns based on specific timelines or learner actions
What best-practice examples can keep you inspired well beyond the end of this workshop

The workshop is broken out over four weeks, covering the following topics:

Week 1: Learner Experience
Week 2: Content Strategy and Curation 
Week 3: Visuals & Multimedia
Week 4: Learner Campaigns 

We will meet every Monday to kick-off a new topic. You will then have the week to go over the resources provided and complete small activities and exercises on our learning platform, before we meet again on Friday for an open Q&A and idea exchange.

You will have full access to all online content including session recordings as well as discussions with us and your fellow participants. We are looking forward to seeing you there! 
 

Bianca & Mike

Bianca Baumann is Learning Strategist met meer dan vijftien jaar ervaring in het onderwijs. Ze is auteur van het Little Black Book on Marketing and L&D. Mike Taylor is Learning Consultant, docent aan Franklin University (Columbus, Ohio) en facilitator bij ATD. Hun missies: resp. het helpen van organisaties met hun digitale transformaties en de reskilling van het personeel en "rid the world of ineffectual training"!
 

Deelname

De masterclass is toegankelijk voor leden en niet-leden (max 25 personen) en vindt plaats via Zoom.
 

Tarieven

VOV-en Develhub-leden betalen € 200,- (ex btw).

Niet-leden betalen € 300,- (ex btw). Stuur een mailtje naar info@vov.be (met je facturatiegegevens) en de inschrijving wordt in orde gemaakt.

Annuleren is niet mogelijk, laten vervangen wel.
 

Data

De masterclass is opgedeeld in verschillende sessies op maandag en vrijdag, op de volgende data:
 

Maandag 16 november 2020	13.00 - 14.00 uur
Vrijdag 20 november 2020	13.00 - 14.00 uur
Maandag 23 november 2020	13.00 - 14.00 uur
Vrijdag 27 november 2020	13.00 - 14.00 uur
Maandag 30 november 2020	13.00 - 14.00 uur
Vrijdag 4 december 2020	13.00 - 14.00 uur
Maandag 7 december 2020	13.00 - 14.00 uur
Vrijdag 11 december 2020	13.00 - 14.00 uur

Klik hier voor meer informatie en aanmelden.